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Raudra – Saee x Street Savvy
Project Type
Cross-Border Collaboration | Fashion Merchandising
Date
November 2023
Raudra collection
Raudra marks my first-ever cross-border collaboration with Street Savvy, a bold streetwear brand from Pakistan. We broke away from the typical depictions of rage as something dark or demonic, instead channeling it as a power that disrupts, reshapes, and breathes new life. It's a journey where destruction gives rise to a purer, reimagined form for both people and places.
At the heart of Raudra lie three distinct pieces, each telling its own story: Parsaii embodies purity, inspired by the fiery spirit of Draupadi; Tajdeed represents renewal, drawing from the essence of devis, with vivid sublimation that brings the fabric alive in a riot of colors; and Raudra captures the raw, untamed energy of rage itself. In this collaboration, I took the lead in crafting the art, graphics, and overall concept alongside Fatima, Street Savvy’s creative director.