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juna bazar - identity design
Project Type
Hypothetical Project | Brand Identity and Awareness Campaign
Date
March 2023
For this identity design project, I aimed to revive Pune's 250-year-old Juna Bazar, a historic flea market known for rare artifacts and vintage finds. Though integral to Pune's cultural heritage, the bazaar remains underappreciated by the city's youth. My goal was to blend modern design with the market's authentic charm, making it appealing to younger audiences.
I developed a lively brand identity inspired by Marathi slang and vendor characters, reflecting the market's energetic atmosphere. The campaign includes social media-friendly stickers for WhatsApp, Instagram, and Snapchat, along with illustrations for public transport and practical vendor packaging. This project reimagines Juna Bazar as a must-visit destination for the next generation.